本文发表在 rolia.net 枫下论坛at the same time, I know it is party due to the fact that my thinking is still an architect rather than a business man.
And I don't want to see you suffer the pain that I went through.
You have to understand your potential customers, their pain, their problens, their concerns. At the same time, you have to find out who your competitors are and sleep with your enemy. Put your friends close and put your enemy closer! Why you? Why not your competitors? All your clients would ask you these 2 questions.
And your clietns care about the benefits, not the features! At least mine don't care! They don't want to know what BI is, what ETL can do. I have to tell them the benefits and you have to tell them in 1 mintues. If you can't convince them in 1 minute, they would not have the interest to talk to you, to see your demo and sign contact with you. So what is your 1 minutes sales pitch?
I hope you understand I am not trying to kill your idea, even you may be my competitor 1 day. Let's say if 1 day we both present our idea to the same client. I am selling either MySAP or Microsoft Dynamic CRM Online. How are you going to sell your product over mine?更多精彩文章及讨论,请光临枫下论坛 rolia.net